Marketing mistakes could land your law firm in dun territory. After all, if your marketing fails and you don’t get clients as a result, you won’t be able to keep your private practice afloat. Here are some of the worst marketing mistakes you might be making today:
Thinking online presence doesn’t matter
A lot of people go online to do their research before they buy a product or hire a service. That includes legal services. If your business isn’t even online, then it’s not even part of the conversation. Customers are more likely to go for law firms that have good online presence and credibility, Forbes says.
Doing it on your own
Things won’t take off simply by putting up a site, though. If you know next to nothing about marketing, don’t try to do it on your own. Hire the services of a law firm marketing agency instead. With their network, resources and team in place, they’re in a better position to take on the job.
Advertising your rates
Giving out and sticking to the wrong rate could hurt your business. You might think the case will require nothing more than a few hours of your time, only for problems and complications to arise. Situations can change the case and the fees that come along with it. You’ll want to make sure you get your rates right and that means adjusting to the needs and demands of every case. Best to keep your rates off your site then.
Not caring about mobile
If you aren’t optimizing your pages for mobile, you could be losing out on a lot of potential customers. With the growth of mobile internet consumption, the market has exploded over the last few years. Clients are likely to look up a law firm marketing agency through their mobile devices and if your site isn’t mobile-friendly, they’ll go straight to your competition instead.